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brand

the orreryo name and its marks, and how to use them.

you may use the orreryo name and marks to refer to orreryo without asking. for anything else, email hello@brainy.ink with a mockup of what you have in mind. please do not modify the marks, or use them in a way that suggests orreryo sponsors or endorses you.

download everythingzip, 811 kb, 35 files

wordmark

the primary logo. it is drawn, never typeset: use these files, never the name set in a font.

white on blacksvgpng 2400 px
black on papersvgpng 2400 px
halo on blacksvgpng 2400 px

e-mark

the e on its own: a planet wearing its ring. use it where the name will not fit, like app icons, avatars, favicons and a seal on merch.

white on blacksvgpng 1200 px
black on papersvgpng 1200 px
halo on blacksvgpng 1200 px

below 32 px, use the small cut: heavier strokes, a longer ring, the same opening.

the night app icon
nightsvgpng 1024
the halo app icon
halosvgpng 1024
the paper app icon
papersvgpng 1024

night is the default app icon. halo and paper are for seasonal or partner moments. they are square; the platform rounds them.

clear space and size

keep the height of an o clear on every side. nothing enters that box: not type, not a frame edge, not another logo.

x

x = the height of an o

wordmark · 96 px · 20 mm

e-mark · 16 px · 6 mm

those are the smallest each mark may run: the wordmark 96 px wide on screen or 20 mm in print, the e-mark 16 px or 6 mm, in its small cut. smaller than that, use the next mark down.

usage

the wordmark is a drawing. keep it whole, keep it flat, keep it one colour.

do: use the files as they come
do not: do not stretch it
do not: do not rotate it
do not: do not outline it
do not: do not put a glow behind it
do not: do not retype it in a font
do not: do not recolour it
do not: do not set it on a busy background
do: on art, use pale, over a calm dark area

colour

black is the ground and ink is the type. halo is the accent, one per view. every part of a life and every product gets an engine, and every engine is one of these eight, each lit from behind in its own triad.

ember
personal. the default engine, the gold one.
rust
craft and making.
rose
people and money.
iris
health and the mind.
sea
the shop, the things you sell.
sage
growth.
sand
home and the everyday.
ash
what rests. stale worlds drain toward it.

tap any value to copy it. the main value is the engine; the three under it are the rim it is lit by, hot at the crest, mid down the flanks, deep at the foot. gold #d9a441 always means the ember engine, never the interface.

type

funnel display is the voice: display, headings, labels and signals. geist carries anything longer than a line.

a calm map of what matters

funnel display

regular and medium. headings run lowercase with normal tracking and tight leading; labels and signals track out, 0.14 to 0.32 em.

by nord id and kristian möller (dicotype). sil open font license 1.1.

google fontsgithub

your life and your work as a galaxy of engines. each one grows on what you finish.

geist

regular, for body copy and anything longer than a line.

by vercel. sil open font license 1.1.

google fontsgithub

wallpapers

art from the brand masters, lit by the same rimlight as the product. free to use as wallpapers.

the nestpng 2560 × 1440
horizons, emberpng 2560 × 1440
one enginepng 1080 × 1920
rose, risingpng 1080 × 1920
skypng 1080 × 1920
horizons, embertile, 960 × 144
horizons, seatile, 960 × 144
horizons, iristile, 960 × 144
horizons, rosetile, 960 × 144
skytile, 720 × 720

the patterns tile seamlessly both ways. they frame the brand; never set small type on one at full strength.

name

always lowercase: orreryo. one word, even at the start of a sentence or in a title.

orreryo

Orreryo

ORRERYO

the name comes from the orrery, a working model of the sky. the idea behind it. in running text, set the name in the surrounding font; the drawn wordmark is only ever the logo.

to say what it is, in one line

everything, in one file

download everythingorreryo-brand-kit.zip, 811 kb
what is in it, 35 files
  • orreryo-brand-kit/README.txt
  • orreryo-brand-kit/wordmark/orreryo-wordmark-white-on-black.svg 2 kb
  • orreryo-brand-kit/wordmark/orreryo-wordmark-white-on-black.png 62 kb
  • orreryo-brand-kit/wordmark/orreryo-wordmark-black-on-paper.svg 2 kb
  • orreryo-brand-kit/wordmark/orreryo-wordmark-black-on-paper.png 42 kb
  • orreryo-brand-kit/wordmark/orreryo-wordmark-halo-on-black.svg 2 kb
  • orreryo-brand-kit/wordmark/orreryo-wordmark-halo-on-black.png 62 kb
  • orreryo-brand-kit/e-mark/orreryo-emark-white-on-black.svg 696 b
  • orreryo-brand-kit/e-mark/orreryo-emark-white-on-black.png 34 kb
  • orreryo-brand-kit/e-mark/orreryo-emark-black-on-paper.svg 696 b
  • orreryo-brand-kit/e-mark/orreryo-emark-black-on-paper.png 25 kb
  • orreryo-brand-kit/e-mark/orreryo-emark-halo-on-black.svg 696 b
  • orreryo-brand-kit/e-mark/orreryo-emark-halo-on-black.png 35 kb
  • orreryo-brand-kit/e-mark/orreryo-emark-small-white-on-black.svg 676 b
  • orreryo-brand-kit/e-mark/orreryo-emark-small-white-on-black.png 6 kb
  • orreryo-brand-kit/e-mark/orreryo-emark-small-black-on-paper.svg 676 b
  • orreryo-brand-kit/e-mark/orreryo-emark-small-black-on-paper.png 4 kb
  • orreryo-brand-kit/e-mark/orreryo-emark-small-halo-on-black.svg 676 b
  • orreryo-brand-kit/e-mark/orreryo-emark-small-halo-on-black.png 6 kb
  • orreryo-brand-kit/app-icon/orreryo-app-icon-night.svg 811 b
  • orreryo-brand-kit/app-icon/orreryo-app-icon-night-1024.png 22 kb
  • orreryo-brand-kit/app-icon/orreryo-app-icon-halo.svg 811 b
  • orreryo-brand-kit/app-icon/orreryo-app-icon-halo-1024.png 22 kb
  • orreryo-brand-kit/app-icon/orreryo-app-icon-paper.svg 811 b
  • orreryo-brand-kit/app-icon/orreryo-app-icon-paper-1024.png 23 kb
  • orreryo-brand-kit/wallpapers/orreryo-wallpaper-nest-2560x1440.png 81 kb
  • orreryo-brand-kit/wallpapers/orreryo-wallpaper-horizons-ember-2560x1440.png 386 kb
  • orreryo-brand-kit/wallpapers/orreryo-wallpaper-engine-ember-1080x1920.png 30 kb
  • orreryo-brand-kit/wallpapers/orreryo-wallpaper-rose-rising-1080x1920.png 33 kb
  • orreryo-brand-kit/wallpapers/orreryo-wallpaper-sky-1080x1920.png 37 kb
  • orreryo-brand-kit/patterns/orreryo-pattern-horizons-ember-tile.png 7 kb
  • orreryo-brand-kit/patterns/orreryo-pattern-horizons-sea-tile.png 7 kb
  • orreryo-brand-kit/patterns/orreryo-pattern-horizons-iris-tile.png 7 kb
  • orreryo-brand-kit/patterns/orreryo-pattern-horizons-rose-tile.png 7 kb
  • orreryo-brand-kit/patterns/orreryo-pattern-sky-tile.png 12 kb