orreryo brand kit
=================

orreryo lays your life and your work out as a galaxy of engines.
the full guide: https://www.uprator.com/brand


using the marks
---------------
you may use the orreryo name and marks to refer to orreryo without asking.
for anything else, email hello@brainy.ink with a mockup of what you have in mind.
do not modify the marks, and do not use them in a way that suggests orreryo
sponsors or endorses you or your work.


the name
--------
always lowercase: orreryo. one word, never Orreryo or ORRERYO, even at the
start of a sentence or in a title. the name comes from the orrery, a working
model of the sky.


the logo
--------
the wordmark is the logo. it is drawn, never typeset: use these files, never
the name set in a font. the e-mark, the e on its own, is for places the name
will not fit, like app icons, avatars and favicons.

clear space: keep the height of an o clear on every side. nothing enters that
box: not type, not a frame edge, not another logo.
minimum size: the wordmark 96 px wide on screen, 20 mm in print. the e-mark
16 px wide, 6 mm in print. below 32 px use the small cut
(e-mark/orreryo-emark-small-*), drawn heavier with a longer ring.

do not stretch, rotate, outline or recolour the marks, put a glow or any other
effect behind them, retype them in another font, or set them on a busy
background.


the files
---------
logo files are transparent. each name says the ground it is made for:
  white-on-black  for black or dark art (ink, #e9e6df)
  black-on-paper  for paper and other light grounds (#000000)
  halo-on-black   for black (halo, #f2dfb4)
svg is the master. the png files are rendered from it: the wordmark at 2400 px
wide, the e-mark at 1200, the small cut at 256, app icons at 1024.

app-icon/   night is the default icon. halo and paper are for seasonal or
            partner moments. square and unmasked: the platform rounds them.
wallpapers/ brand renders, free to use as wallpapers.
patterns/   seamless tiles. patterns frame the brand; never set small type
            on one at full strength.


colour
------
black   #000000  the ground
ink     #e9e6df  type, and the logo on black
halo    #f2dfb4  the accent, one per view
paper   #f4f2ed  the light ground

the eight engines, one for every part of a life and every product:
ember   #d9a441  personal. the default engine, the gold one.
rust    #c96f4a  craft and making.
rose    #c25e6e  people and money.
iris    #8d7bc4  health and the mind.
sea     #4fa3a5  the shop, the things you sell.
sage    #7da87b  growth.
sand    #b8a58a  home and the everyday.
ash     #8d8a82  what rests. stale worlds drain toward it.


type
----
funnel display, the voice: display, headings, labels.
  by nord id and kristian möller (dicotype). sil open font license 1.1.
  https://fonts.google.com/specimen/Funnel+Display
geist, for reading.
  by vercel. sil open font license 1.1.
  https://fonts.google.com/specimen/Geist
